By instinct, we know that there has been considerable growth in the adoption of digital & mobile by Nigerian customers in relation to their retail and commercial banking services. For example, it is commonplace to see customers submit complaints and enquiries via their bank’s Facebook...
Most small businesses struggle with implementing content marketing in Nigeria. The usual reasons given for this include: insufficient budget, manpower, and even time. However, I believe that these reasons are not factors that prevent the implementation of content marketing. Rather, I consider them the results...
Search Engine Optimisation (SEO) refers to activities aimed at maximising the number of visitors to your website; by ensuring that your site appears high on the list of organic (non-paid) results returned by search engines such as Google, Yahoo and Bing. This piece discusses why...
The social media industry is exciting as it is unpredictable. This has been the norm, from the expiration of the once foremost MySpace, to the rise of Instagram, then Snapchat. In similar fashion, Facebook seems to be shaking up the industry with its new Instagram feature....