Email Marketing

Email Marketing Service

Email marketing allows your business build deeper relationships with prospects and customers at a much lower cost when compared to traditional media. With email marketing, contacts can be segmented based on any set of data such as lead status, demographics or location. This allows for customisation of messaging, so as to build deeper relationships. 

Email marketing also increases brand awareness. With strategic planning, smart design and targeted content, your business will consistently build value with every email that is received by prospects. Another important feature is the easy shareability, as recipients can easily share your email on social media as well as forward it to their friends, increasing brand awareness in the process.

Furthermore, email marketing draws precise and valuable metrics. These metrics are more than just numbers and percentages. They are insights about your customers’ behaviours and interests, allowing the identification of which information your prospects are most responsive to. From there, your marketing strategy can be further targeted towards more successful campaigns and topics of interest.

Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no advertising rates. Email marketing is as affordable as marketing gets especially when the right strategy is being applied. According to the Direct Marketing Association, email marketing brings in ₦14,300 for every ₦400 spend.

 

How I can help:

 

Lists / Subscribers

A direct marketing campaign is nothing without a well-maintained list of subscribers to send to. If you already have customer contact details, add these into your email service provider. If you need to build up your subscriber list, there are various ways this can be achieved – I can help you with this.

Design

I create effective, eye-catching designs that are influenced by industry research to help you get the best results from your email campaigns. If you can dream it, I can build it into an email for you.

Email Content

The secret to a successful email strategy lies in interesting, persuasive copy that speaks directly to the customer. From subject lines to calls to action, I craft messages that gets your customers to act.

Sending & Management

Bulk email marketing campaigns rely on a host of tricks and tips to achieve the best results. Whether it’s contact list segmentation or managing subscription preferences, I know how to get the best out of bulk email.

Multivariate Testing

Which subject line works better? Which call to action produces the best results? Which colour scheme yields the most conversions? I answer all these questions for you with multivariate testing, ensuring your campaigns keep getting better and better.

Reporting

I’m driven by results, so I’ll dive into the analysis to let you know exactly what worked, what didn’t, and how much revenue each send generated. Expect thorough, accurate reporting that gives you all the insights your business needs.

Contact
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